If this isn’t proof that ebooks are going mainstream than nothing is. I got this press release from Vodafone:
Vodafone UK is giving its customers the opportunity to download five bestselling eBooks for free to their mobile phone on Friday 12 March. As part of a series of Free Friday campaigns from the UK’s best network, this will be a significant eBook promotion run by the mobile operator.
The free books include the first title of the bestselling Millennium Trilogy by Stieg Larsson “The Girl With The Dragon Tattoo” now a major motion picture, Sophie Kinsella’s current chart-topper “Twenties Girl”; another bestselling offering from king of thrillers James Patterson – “The Murder of King Tut“, hot new fiction debut from Alex Preston “This Bleeding City”, and in conjunction with the Tim Burton film release, the classic “Alice in Wonderland” by Lewis Carroll. Customers will also be in with a chance to win a private film screening of The Girl with the Dragon Tattoo.
By the way, I recently finished The Girl With the Dragon Tattoo on my Kindle. It was really first rate – and this is a big deal for me to say as mysteries are definitely not my type of book.
Paul, I completely agree (as someone who also doesn’t usually read Mysteries), and the second book is even better!
I think that it is interesting to see how the Telecommunications players are increasingly getting involved with eBooks. Cheung Kong Hutchinson in partnership with Kobo, Telefonica in Spain, and now Vodafone in the UK.
They have a huge retail reach, millions of customers that are used to paying subscription models and those same customers are also increasingly using smartphones.
It’ll be interesting to see how this part of the market develops.
Link for more details (wasn’t in the original)
http://promotions.vodafone.co.uk/freefridays/
Hope you all enjoyed last weeks Free Fiday eBook givaway! Keep an eye out for more Free Fridays in the future http://promotions.vodafone.co.uk/freefridays/
Cheers, Helen