The recent sales numbers from Huawei which suggested that Apple is in fact facing far tougher competitive pressures in pushing out the iPhone 6 and its ilk than others have implied have been further reinforced by Xiaomi’s latest official full-year figures on sales. Hugo Barra, Xiaomi’s Vice President of International, tweeted that the company had 61.1 million phones sold, an 135 per cent year-on-year increase, and nearly $12 billion in revenue in 2014. That surpasses the Chinese smartphone maker’s own 60 million target and indicates that its growth plans are well on track. They also look very convincing when set against the current Wall Street consensus estimates of 64 million full-year 2014 smartphone sales for Apple.
As other commentators report, Xiaomi is achieving these kind of results partly by chasing market share at the expense of profitability, with very thin margins, so you shouldn’t expect to see its stock rewarded to the same degree as Apple’s any time soon. That said, in the hyper-competitive Chinese smartphone market it probably doesn’t have much of a choice. And there are signs that Xiaomi’s international expansion plans are working out. Barra added that the Xiaomi Redmi Note 4G model sold in India went out of stock in 6 seconds, and although he of course has every reason to emphasize the brand’s global success, the numbers appear to be backing him up. All of which is great for the Android ecosystem, but probably not something you’ll hear within the Apple reality distortion field.