That’s what The Bookseller is reporting. Penguin’s ebook sales doubled in the first quarter of 2011 as compared to the 1st quarter of 2010.
… Penguin UK c.e.o. Tom Weldon predicted that e-books would make up 4% of Penguin sales in 2011, up from 1% on average in 2010. Penguin also announced at that time it was going to treble its investment in digital content in 2011 compared to 2010.
and Penguin has some of the highest priced ebooks, too.
5 fold increase year over year in our house…better pricing strategies…just sayin’
If I recall, most other publishers are seeing greater gains, aren’t they?
I still read a lot of Penguin books from the library because of their prices. I would buy them if they were cheaper. Have a big backlog of other books to read which were reasonably priced so, despite the fact that I like a lot of Penguin authors, I don’t buy them at this time. I suspect that if they lowered the prices they would really see a surge in sales, more so than they have.