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From the press release:

Global research and advisory firm mediaIDEAS and NAPCO, publishers of Publishing Executive and Book Business magazines announced the speaker lineup for the second annual TH(ink) E-reading 2011 Summit. To be held on April 6, 2011 in conjunction with the annual Publishing Business Conference & Expo at the New York Marriott Marquis in Times Square, this half-day event will focus on e-reading technology (including tablets, e-readers, and smartphones), the evolving marketplace, and opportunities for publishers to take advantage of these developments through selling content and developing new products.

The event will open with a keynote address led by Cheryl Goodman, Director of Marketing, Qualcomm MEMS Technologies, Inc. discussing converging e-readers and tablets and what it means for publishers.

As a leading innovator in the wireless industry at the cutting edge of mobile, e-paper, e-reader, and tablet-based computing, Qualcomm has learned a thing or two about what lies ahead for the publishing industry. Cheryl Goodman will discuss how the devices used for reading books and magazines will evolve, the new channel opportunities for publishers that are being defined, and how to navigate the path from content creation to digital consumption.

Other speakers include:
– Brendan Cahill, Vice President and Publisher, Open Road Media
– Peter Hildick-Smith, President, Codex-Group LLC
– Mark Jeannot, Editor-in-chief, Editorial Director, Popular Science, Bonnier Technology Group
– Jeanniey Mullen, Global Executive Vice President, Chief Marketing Officer
Zinio LLC
– David Renard, Senior Analyst and Partner, mediaIDEAS
– Richard Romano, Contributing Writer and Analyst, WhatTheyThink.com
– Bob Sacks, Senior Analyst and Partner, mediaIDEAS
– Stephanie Salmon, Director of Information Services, US News
– Doug Stambaugh, Executive Director, Strategy and Business Development, Simon & Schuster Digital
– Michael Tamblyn, EVP Content, Sales & Merchandising, Kobo


Other presentations of the TH(ink) E-reading 2011 Summit include:

* If Devices are the Future, What then of the Publishing Industry?
* E-reading Devices and Paginated Media Forecasts: a Developing Opportunity
* Consumer Behavior and Your New Business Model
* Book Track Breakout Sessions:
– An Early Adopter Perspective: Social Book Reading
E-book Best-practices and Evolving Business Models
* Magazine Track Breakout Sessions:
– A New Way of Reading Magazines, but Where’s the Business Model?
An Early Adopter Perspective: Magazine Apps
* Does Forgotten Paper Need Digital’s Help?

DATE: Wednesday, April 6, 2011
TIME: 8:30 a.m. – 12:30 p.m.
LOCATION: New York Marriott Marquis Times Square
RATE: $195

REGISTER HERE: http://www.thinkereadingsummit.com
To register as a member of the press, e-mail Maggie Pajak  at mpajak@napco.com.

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