From the press release:
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, is experiencing robust NOOKnewsstand (www.NOOKnewsstand.com) sales since it brought touch and full, rich color to a wide array of digital magazines and leading newspapers when it began shipping NOOKcolor, the first full-color touch Reader’s Tablet. The company announced digital periodical sales are exceeding expectations with more than 650,000 total subscriptions and single copy sales driven by NOOKcolor customers reading interactive versions of all of their favorite newspapers and magazines, along with books and children’s books. With a dozen new titles, including O, the Oprah Magazine, Food Network Magazine, Martha Stewart Weddings, Guitar World and Consumer Reports ShopSmart;) added within the last month, NOOKnewsstand now features more than 120 top magazine and newspaper brands and offers the fastest-growing catalog of interactive, full-color magazines with something for every NOOKcolor customer.
Looks like the digital periodical push is off to a good start, as I suspected it would be. I’ve said before that periodicals were just waiting for hardware like the Nook Color to go digital, and it sounds like the customers are also on-board with it.
Hopefully this will encourage any magazines that are still on the fence about digital versions to jump right in… I know I’m hoping that all my periodical subscriptions can be converted to digital for my NC within the year (two are converted already).
Considering the NookColor has only been shipping since mid-November, 650,000 sounds impressive. Let’s hope this refers to PAID subscriptions and single copies and excludes all 14 day free trial offers.