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Condé Nast, the publisher of Vogue, has turned Vogue’s glossy pages into a digital database and is opening it to the public for a hefty fee.
Voilà: the Vogue Archive. Kept under a cloak of secrecy for two years as the publisher scanned a truckload of paper into digital bytes, the archive was expected to be unveiled online Wednesday evening.
The result is a pop-culture data mine covering 120 years of American desires and aspirations. More than 425,000 images, 300,000 ads, and 100,000 articles, dating back to 1892, have been fully indexed and are searchable.
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Like other publications these days, Condé Nast is hoping to turn its content into cash. The publisher expects that ad agencies, designers, photographers, historians, stylists, art directors and other design professionals will pony up the annual subscription fee of $1,575—with a sliding fee for multiple subscriptions, says Matt Dellinger, director of the Vogue Archive project. (A more limited edition is planned for Vogue magazine subscribers sometime next year, says a spokeswoman.)
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