Research company Alloy Media is reporting that only 2% of US college students own an ereading device, but a survey the did showed that 50% of those surveyed intent to buy one within the next year.
More information at The Independent.
Note: This is the same study as was mentioned in yesterday’s post about iPad users.
50% of college students will buy ANYTHING that’s perceived as “cool,” especially bright, shiny pieces of iCrap.