From a Spring Design press release:
Grammata,a Spanish company specializing in the design, content and sale of eReaders and Spring Design announced that Grammata will open an online ebookstore and sell the Alex eReader in Spain online and in retail stores starting July 2010 starting with 1000 titles. Grammata is currently consolidating digital books from various Spanish publishers and expects to offer 15,000 to 45,000 Spanish language eBooks for sale and selected copyright-free classics at no cost through its online store at www.grammata.es. …
Grammata will offer the Alex worldwide and hopes to address all Spanish speaking customers interested in getting Spanish titles with Alex as their Reader.
