Shortly after The New York Times put up their paywall earlier this year, Amazon announced that they would give all Kindle NYT subscribers free access to the the nytimes.com website—just not immediately. Today, over three months later, the company has finally activated this feature.
From the press release:
“New York Times readers on Kindle are a very loyal and important audience, and we are pleased that online access is now a part of their subscription experience,” said Yasmin Namini, senior vice president, marketing and circulation, and general manager, reader applications, The New York Times Media Group. “With this added benefit of online access, Kindle New York Times subscribers can enjoy complete, around-the-clock coverage of breaking news, video, audio, multimedia and blogs from the world’s premier news site.”
To gain access to NYTimes.com, customers can now link their Kindle New York Times subscription to their NYTimes.com account by visiting www.nytimes.com/kindleaccess.
Barnes & Noble made a similar “coming soon” promise to its Nook NYT customers, but I haven’t seen any announcement that it’s active yet and a few hours after Amazon’s announcement it announced active web access too. Kobo doesn’t offer this feature with its subscription.
Hey! B & N! I’ll take a free Nook and make lots of Subscriptions 🙂 at cost, of course. Otherwise, THANKS BEZOS!