The two companies have teamed up to launch a second e-book platform called BooksOn.de, which offers the same content as Ciando’s Ciando.de.
The idea, according to Ciando, is to appeal more to younger readers on the new BooksOn site. The selection is the same on both sites, but the presentation is different, with the new platform having a cleaner, more user-friendly look and emphasizing a younger audiences’ need and interests.
Ciando currently has about 35,000 ebook titles available from 450 publishers. Germany has a fixed book price law so users pay the higher prices for ebooks. Since all book prices are the same, Ciando intends to compete with Amazon by offering Epub and other ereader formats, and so being available on a wider range of devices.
