Latest Sony Reader price drop: Time to buy now?

MobileRead reports that Sony Reader has fallen in price by $50 (to $299) and is now offering Sony Connect store credit of $150 worth of ebooks. This is tempting.

Personally I regard having support for one Digital Rights Management (DRM) format to be an advantage, not a disadvantage. And I’m ready to buy. Right now I do most of my ebook reading on my Axim X51v mobipocket reader. That’s fine — that’s great for “reading on the run,” but for more leisurely reading, I long for something I can sit down with and read on a restaurant table.

So what’s keeping you from buying? Yes, I know it’s still too expensive; saying you want to wait for prices to fall will always be an acceptable answer. Also, the longer you wait, the better you options will be. (I always remember a slashdot discussion about when is the best time to buy a laptop. One poster answered: the best time to buy is when you absolutely cannot afford to wait any longer). Surely, with 2007 will come more reading options. For example, it’s likely that Amazon and Hanlin will come up with a reader for the American audience, and hopefully Baen NAEB too.

So what is keeping me from buying a Sony Reader? Here are my reasons:

1. Lack of a touchscreen. For me, this means I can’t highlight text or make notes. Time and time again, this is a feature I am repeatedly using. (As of now, the only devices that support this are mobipocket pdas, Iliad and release-date-not-set-yet Jinke V2).
2. No .epub/OCF support. Ideally I’d like the ability to drop an .epub file into the Sony Reader and have it work (or at least have a utility to build a readable file from). By the way, Mark Carey reports that Sony is working on this.
3. No support for Mobipocket (or other formats). Perhaps I am being a little unfair. Sony never intended to support alternate formats. But it really should be possible for readers like this to read unencrypted versions of ebooks. And it seems less likely for Sony to add this kind of support (than for Bookeen readers or Hanlin or irex).
4. Little emphasis on content creation. Look at Mobipocket Desktop reader or creator.
   It’s clearly indicated how to import and create new content. In fact the creation tool even provides templates for photo albums/recipes/personal travel guides and a Table of Contents wizard. They’re not perfect (I find them buggy and sometimes hard to use), but at least they’re trying. Even though Sony Connect software lets you import .doc, .txt and .pdf, it is not prominently featured in the user interface, as though the notion of users wrapping up their own content into the reader was something only a fringe group of people did. (Update: Apparently the community has developed some tools to help with this: html2lrfand RSS2book).
5. Memory storage maximums. Currently the maximum size SD card which Sony Reader can support is 2 gigs. This is not that big of a deal. You can just buy multiple cards. But I recently bought a 8 gig CF card for $75. Gosh, it’s funny how spoiled that makes you.
6. No ability to read normal-sized PDF’s easily (aka the reflowability problem). . Fortunately Sony produced a nice guide about how to create optimized PDFs for the Sony Reader (PDF) . The fact remains that the overwhelming majority of PDFs on the web are A4 or Letter-sized PDFs. If I’m going to a platform that reads PDFs, the big win for me is to be able to read all those free technical publications out there on the web (and google book pdfs, if you can figure them out). How do I resize/reflow them for Sony Reader? Ultimately the blame rests on the side of content producers more so than consumers or ebook manufacturers. Regardless, it limits the utility of the Sony Reader device.

On the plus side, Sony Reader as first-to-market has a 9 month headstart in attracting a community of developers/hackers (See the mobileread forum for the tools/utilities they are producing).

So the key questions for ebooks in June 2007 are:

1. Will Hanlin be announcing a release date and US distribution for its V2 reader?
2. Sony has made significant headway in setting up the ebook device at retail stores. It has also made significant partnerships with big publishers to ensure a steady expansion of commercial ebooks. Will this really make a difference in the long run? Or will consumers take the attitude of emphasizing cost over having a reliable platform with name recognition? Remember: ipod/itunes won the mp3 player market by emphasizing platform over features. Will consumers be comfortable with a device which allows purchases from only one online store?
3. Will Adobe even start to take baby steps into creating Adobe Digital Editions readers suitable for smaller devices?
4. Will the university textbook market still cater mainly to reading on laptops? Will dotreader’s idea to create “ebook lockers on a keychain” be flexible enough to capture educational customers?
5. If/when Baen releases their Not Another Ebook Reader bookeen-device, will that start the migration away from DRM platforms to nonDRM platforms? Will the openness of the platform make it easier for developers to port existing ebook formats (like fb2, pdb, etc) to it? If yes, will that be a sufficient advantage to capture an audience?
6. Is there room in the already-expensive ebook reader market for touchscreen devices?
7. As mobile phones become “smarter” and bulkier, does that mean increasing mindshare for mobipocket (which caters to the mobile market and — in a few months –to its own dedicated reader device)?
8. Will distributed note-sharing still exist only in specialized niches or will it become popular for general-interest publishing as well? Will open platforms like Sophie Reader attract a large enough portion of the educational/nonprofit market to attract institutional support?

Feel free to add other key questions below.