MacmillanMacmillan’s new stores offer Adobe eBook Reader, Microsoft Reader and Mobipocket Reader formats and use the BookStore tech platform developed by the company’s MPS Technologies arm.

Among the New Writing store‘s genres are Adventure/Thriller, Fantasy, General and Literary Fiction, Historical Fiction, Modern Fiction and Science Fiction, while the science store dispenses titles on topics ranging from animal behavior to environmental science.

Meanwhile here’s a friendly tip to the Holtzbrinck-owned Macmillan—a large but serious publisher that isn’t just in the commodity business. Check out the lengths of those URLs. Will readers will keep track of, for example? Not everyone bookmarks all the time, or has the marks organized well. Will the long URLs help with search engines? I don’t know, but I’d rather patronize stores designed for humans. The selections themselves, as I’d expect, look promising. Good luck!

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