Together again! TV Guide magazine, the long-running television schedule publication, has come to an arrangement with its estranged TV Guide Network and TVGuide.com sister publications to share content.
The properties have been under separate ownership since 2008, when their owner Macrovision (who acquired TV Guide along with its owner Gemstar, who had previously bought the maker of the Rocketbook) split them up to sell them. The print magazine was doing so poorly at that point that Macrovision felt it could do better by selling the website and network without the magazine’s liabilities attached.
As a result, the magazine ended up owned by OpenGate Capital, and the website and network went to the Lionsgate film and TV company. The magazine created a new website for itself, TVGuideMagazine.com, but most traffic still went to TVGuide.com.
Now the owners of the magazine and website have arranged to share each other’s content, meaning that TVGuideMagazine.com will redirect browsers to TVGuide.com, and TVGuide.com will carry TV Guide Magazine articles. However, the businesses will still remain separate, with separate advertising teams.
